Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:  TRAK), and a leader in automotive data, today announced it will provide Chrome’s VIN data and decoding solutions to eBay Motors. The solutions make it easier for sellers to list their vehicles, parts, and accessories, enabling more complete and accurate vehicle listings, and therefore a better experience for buyers and sellers using the eBay Motors website.

Chrome’s Automotive Description Service (ADS) and Chrome IQ  solutions will give eBay Motors the capability to enhance search, providing one-to-one vehicle matching for the most detailed brand, model, trim and equipment descriptions. In addition, eBay Motors will soon utilize Chrome’s Automotive Aftermarket Industry Association (AAIA) Aftermarket Catalog Enhanced Standard (ACES) mapping solution to help merchandise parts and accessories within vehicle listings.  Chrome’s ACES mapping solution leverages an industry-wide classification system that helps companies use standardized descriptions designed specifically to simplify the process of listing catalog data.

“With Chrome VIN solutions and functionality, we can help eBay Motors deliver tremendous value to their users,” said Amit Maheshwari, general manager, DealerTrack Data Services.  “Fueled by more than 25 years of solid automotive data, our solutions will help ensure that eBay Motors’ customers have the latest and most accurate information possible.”

About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. 

04/25/11