Desking Software
An industry standard won this year's Diamond Award in the Desking Software, but another familiar name was not far behind.
Desking Software
The Diamond Award once again goes to ProMax Unlimited. “Desking has been our forte since we pioneered the concept of maximizing profit by discovering the ultimate combination of customer, car and lender 18 years ago,” said Shane Born, chief operating officer, ProMax Unlimited. “As a longtime car industry professional, John [Palmer, president and CEO] understands exactly what the software needs to accomplish for our customers in the most intuitive manner possible.”
Similarly, DealerTrack became a Double Platinum Winner by earning the company’s second consecutive Platinum Award in this category.
Company | Award | Score |
ProMax Unlimited | Diamond | 95.9 |
DealerTrack | Platinum | 92.9 |
Group Average | 92 |
Vol. 9, Issue 4
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
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Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
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Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
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Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
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Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
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Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
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IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
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Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
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Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
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Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
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