Leading Southeast Michigan dealer embraces new technology to increase leads, sales and service visits in 2012.

Clarkston, Mich. – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced its partnership with Dick Scott Automotive Group of  Plymouth, Mich., to provide full-scale QR-code promotions at each of its dealer locations. 

QR codes are a visual representation of a website address, YouTube video, Google Map, vCard, or links to social-media sites.  Dick Scott Automotive Group is one of Michigan's first dealers to support this technology with a full-marketing campaign.  Each Dick Scott location will feature banners, loyalty cards, T-shirts, and cut-out displays featuring their custom QR code.  The dealership also plans to display a 10x10 QR code outside of its Plymouth location.  The QR codes will direct consumers back to Dick Scott's website for the latest offers and promotions.

"Since 70 percent of all phones sold today are Smart Phones, it makes good business sense for us to embrace this technology," said Nichole Scott, director of operations, Dick Scott Automotive.  "Our goal is to make it as easy as possible for our customers to have access to the latest discounts and specials.  QR codes are the perfect solution. We are very excited about this promotion and committed to making it a success."

Dick Scott selected marketing and retention leader Dealer Concepts as their partner for this project.  Dealer Concepts recently launched QR-etention® -- a program that generates custom QR codes for automotive dealers.  QR codes can be featured on any marketing item, including Dealer Concepts' award-winning loyalty key tag.  The goal of the program is drive consumers to the dealer's website to help generate more leads, sales, service appointments and eventually more profits.

"Most dealers who use this technology just adapt black and white QR codes," said Andy Wolfe, managing partner, Dealer Concepts.   "Dealer Concepts takes it to the next level by branding a QR code for each specific dealer.  Dick Scott Automotive is one of the first dealers we know of to take advantage of this concept."

"There is energy and excitement again about the auto industry," continued Wolfe.  "All of that translates into what we're seeing at the dealership level.  Dealers are looking for new and innovative ways to attract and retain customers.  QR codes are the perfect solution --  it's a fun and cost effective way to drive traffic to your website and ultimately increase sales."

About Dealer Concepts, LLC
Founded in 2000, Dealer Concepts is operated by a staff with more than 85 years of combined experience in targeted marketing for automotive dealers.  The company provides innovative and timely customer retention and loyalty programs to more than 5,000 dealerships and service centers worldwide.  Dealer Concepts is committed to providing clients with a constant competitive advantage in the market place through products like the award winning Punch-A-Deal® Key Tag and Loyalty Rewards® software that currently has more than 18 million units in circulation.  To find out more about Dealer Concepts product and programs, please call 1-866-GET IDEAS or visit www.dealerconcepts.com. 

About Dick Scott Automotive Group
Dick Scott Automotive Group is a family-owned group of dealerships that includes Dick Scott Chrysler Dodge Jeep in Plymouth; Dick Scott Motor Mall in Fowlerville; Dick Scott Nissan and Dick Scott Classic Motorcycles in Livonia.  To find out more about Dick Scott Automotive Group visit www.dickscott.com.

02/27/12