Portfolio Named Endorsed Provider by Wyoming Dealer Association
The dealer reinsurance program manager announced it has entered into an agreement with Wyoming Automobile Dealers Association to bring reinsurance profit participation and retrospective commission programs to the association and member dealers who sell Portfolio F&I products.
LAKE FOREST, Calif. — Dealer reinsurance program manager Portfolio has entered into an agreement with the Wyoming Automobile Dealers Association (WADA) to bring reinsurance profit participation and retrospective commission programs to the association and member dealers who sell Portfolio F&I products.
“Portfolio brings a true dealer-centered approach to the vital F&I profit center, so we believe they are a great fit with our organization,” said former WADA President Chuck Ruwart, who provided leadership during the drafting of the agreement. “They were very creative in creating a win-win for both all our members and the association, so we endorse them to our members.”
Details of the agreement were not disclosed. Officials, however, said the program is designed to provide reinsurance profit participation benefits to WADA dealers who choose to sell Portfolio products, regardless of the size of their operation.
“Portfolio offers more products to our dealers than they previously had access to, and has created an annual bonus plan for our smaller dealers who sell them,” said Marsha Allen, the association’s executive vice president. “Our larger dealers will have access to the same products plus Portfolio’s superb reinsurance management services. There are more profits here for everyone, and more vehicle protection options for our dealers’ customers.”
Graye Wolfe, Portfolio’s managing director, added: “We thank everyone we worked with in Wyoming, both in the association and our dealer supporters. I am confident that our local team of Fred Flores and Wendy Phillips of FITS Services, supported by our reinsurance specialist, Lance Young, will deliver great service and value to all the participating dealerships.”
Originally posted on F&I and Showroom
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →