Premier Chevrolet Buick GMC Named West Virginia's First Motor Trend Certified Dealer
Premier Chevrolet Buick GMC was selected to be the first dealership in West Virginia able to certify its pre-owned vehicles with the exclusive Motor Trend Certified designation. The dealership began selling Motor Trend Certified vehicles in May.
NORCROSS, Ga. — Premier Chevrolet Buick GMC has been selected to be the first dealership in West Virginia able to certify its pre-owned vehicles with the exclusive Motor Trend Certified designation. According to officials, Motor Trend Certified vehicles are vigorously inspected, upgraded, and backed by a Motor Trend Certified seal of approval, plus comprehensive vehicle protection from EasyCare.
Motor Trend Certified Dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service. Motor Trend certification allows Premier Chevrolet Buick GMC to offer Motor Trend Certified Pre-Owned vehicles and Motor Trend Certified Service in the Morgantown area.
"Premier Chevrolet Buick GMC is excited to be awarded with West Virginia's first Motor Trend Certified dealership,” said Dealer John Cognac. “We look forward to our partnership with MOTOR TREND to provide top-quality vehicles to the people in and around Morgantown.”
Steve Richards, vice president of the Motor Trend Certified Program driven by EasyCare, added: “Premier Chevrolet Buick GMC’s strong commitment to Morgantown area consumers made them a natural choice to be West Virginia’s first MOTOR TREND Certified dealer.”
Premier Chevrolet began offering Motor Trend Certified vehicles in May 2017.
Originally posted on F&I and Showroom
More Dealer Ops
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →